“ZenKimchi food guide a surprise hit” (Korea Herald)

April 1, 2015

The ZenKimchi Seoul Restaurant Expat Guide surprised even the author when it started placing at the top of travel categories on Amazon.com when it was released last month.

The independently published food guide was created by Joe McPherson, a food writer and consultant in Korea who recently worked on the Emmy-award-winning “Parts Unknown with Anthony Bourdain.”
The book includes brief sections on more than 400 restaurants, wine bars, makgeolli houses and other places to eat and drink in the city.

“I’ve been wanting to make something like this for years, but the problem was keeping it updated. This is such a vast city with a high restaurant turnover it’s just impossible for a one man army to keep track of everything,” said McPherson.