All a matter of taste for blogger

Published : 2010-12-21 17:47
Updated : 2010-12-21 17:47

American compiles trove of Korean cuisine information online

The Korean food blog,, is known as the yellow pages of food for expats and just about anyone in love with Korean food.

The website gained popularity for its in-depth food reviews, restaurant recommendations, recipes and information about Korean food events.

Ever since the initial blog started off as a simple food diary, it has been attracting a large number of followers each year, who can become reviewers for the site.

Behind the scenes is American Joe McPherson, the 35-year-old founding editor. The devout Korean food promoter even joked on his blog about how he has nearly forgotten how to use a fork in favor of chopsticks.

“Though I can barely ask for directions in Korean, I can freely communicate with ajumma (Korean housewives) in Korea at traditional markets,” he told The Korea Herald. The government has been promoting Korean food as a major way to let the world know about Korea.