ARTICLE LINK

OB-SR894_popup_G_20120424045402

The “pop-up” restaurant trend – in which restaurant owners let their establishments be taken over by amateur chefs and/or foodies for a night – that has been thriving in the U.S. and Europe for a couple of years reached Seoul this past weekend, when two expat food bloggers crafted a “Korean Food Reimagined” menu for their readers.

Joe McPherson of ZenKimchi and Sarah Lee of Seoul in the City spent about six weeks planning the event and hashing out the menu. 10 Magazine, which also covers the Korean food scene in English, helped publicize the event.

Just a few hours after announcing it on March 26, the pair had far more reservations than the 31 seats that were available in their chosen venue, Café Gondry, a coffeehouse near Changdeok Palace that’s usually quiet on a Saturday night.