Writer, Producer, Entrepreneur

Top Korean food and media consultant
Hello there!

I live in South Korea.

I’m originally from the U.S. (Alabama and other places).

I have been writing about Korean food since 2004. I run Korea’s first food blog.

I have been a web designer since 1997.

I have worked in broadcasting as a TV director, TV/radio personality, and radio producer since 1998.

When major media wants to know about Korean food, they contact me.

I can speak as well.

When TV shows come to Korea, they contact me.

I also run a tourism and Korean food PR company and know a thing or two about doing business in Asia.

I got to work with Anthony Bourdain, Andrew Zimmern, and met George Takei–just because.

I sometimes open pop-up restaurants. And I cook.

I wrote a book.

We very likely will get along well. Contact me.

Contact

Food Writer

Media Personality and Producer

Entrepreneur

PR Strategist

“Joe is brilliant and incredibly creative – and a brilliant writer!”

Thom Hartmann

NY Times Bestselling author and Radio & TV show host, The Thom Hartmann Program

MEDIA PRODUCTION

Shows and articles I have produced, consulted, or acted as fixer

Experience Summary

Media Coordinator

  • Bon Appétit (2015)
    • Consulted the writer on where to eat and drink
    • Fact checking
  • Parts Unknown with Anthony Bourdain–CNN (2014)
    • Consulted and set up locations and on-air sidekicks for Anthony Bourdain’s Emmy-award winning series on CNN.
  • Discovering Korean Food with Gizzi – Lifestyle Food UK (2014)
    • Consulted episode themes to better focus the show on what the target audience wanted
  • Food Paradise International–Travel Channel (2014)
    • Organized & consulted shooting arrangements, including securing venues, chef and restaurant owner interviews, on-camera diners, and cooking demos. We also researched and set up hotel reservations, transportation throughout the project, technical personnel, visa and customs clearances, location clearance, and equipment rental.
  • Conde Nast Traveler (2014)
    • Organized and secured spots for shooting, interviews, and special restaurants for an article on Seoul cuisine in the April 2014 issue of Conde Nast Traveler. We also consulted on content and participated in fact checking.
  • Chef on the Road–Nat Geo TV (2013)
    • Organized the shoot for Nat Geo’s “Chef on the Road.” Celebrity chef Ryan Clift travels the world, learns as much as he can about a country’s cuisine in a few days, and attempts to cook a meal of that cuisine for local food experts. We set up many of the scenes and personalities for the show as well as helping them get a hotel deal.
  • Men’s Health Magazine (2013)
    • Consulted on content ideas, toured the team around, arranged for photo shoots
  • Bizarre Foods with Andrew Zimmern–Travel Channel (2008)
    • Consulted for the show, which included helping decide which foods would be featured on the show. I also set up talent to appear on camera.

Radio Producer

  • The Thom Hartmann Program (2003)
    • Developed show ideas, researched topics, booked guests, wrote show notes for the host
    • Notable guests: Bernie Sanders (regular guest), Janeane Garofalo, Howard Zinn, David Suzuki

Technical Director

  • NewsChannel 49 Tuscaloosa (1998-1999)
    • Directed live TV newscasts for noon, weekend, and sometimes evening news. Performed master control duties and studio duties when needed.
    • Station competed in the 40th market
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ON CAMERA

Videos where I have hosted, acted, or guested

Experience Summary

HOST

  • Korea Today – Arirang TV (2014-2015)
    • Weekly food segment for Arirang TV’s live morning show
  • G-Korea – Arirang TV (2011)
    • Six-part travel series on Korea

GUEST

  • Discovering Korean Food with Gizzi – Lifestyle Food UK (2015)
    • Had some drinks and pub grub with British celebrity chef Gizzi Erskine
  • Far Flung with Gary Mehigan – Australian TV (2015)
    • Talked to Chef Mehigan about bibimbap in Jeonju
  • Savouring Korea – Independent British Documentary (2014)
    • Ate BBQ with British chef Joo Lee
  • Chef on the Road – NatGeo (2013)
    • Had some intestines and street food with celebrity chef Ryan Clift
    • Expert critic at the end of the show

ACTOR

  • Spy Zone – EBSe (2007)
    • For two seasons I played the head of a kids spy agency, teaching English
    • I voiced the characters in the animation sequences
  • SEL 4 Social Studies – EBSe (2007)
    • I played multiple roles in this small series about child aliens coming to Earth to learn how to live here
  • SEL 4 Science – EBSe (2007)
    • I played Dr. Einstein in an elementary school level science show

RADIO

Radio shows I have hosted or guested regularly, as well as production experience

Experience Summary

On-air

  • On-air Contributor, “Catch the Wave”–Arirang Radio (2013-2015)
    • I appeared on air for a weekly food segment for the show “Catch the Wave” on Arirang Radio, broadcast throughout the world. We had an active fan base.
  • On-air Contributor, “1013 Main Street”–TBS eFM (2013-2015)
    • As a weekly contributor, I talked about food on the late morning show 1013 Main Street, which broadcast in the Seoul market.
  • On-air Contributor, “Travel Bug”–TBS eFM (2012-2013)
    • I gave weekly segments on events happening in the Seoul area
  • Host, “Morning Special”–EBS-FM (2011)
    • Co-hosted a live Korean radio show with 2.5 million listeners daily.
  • Guest, “Peter Greenberg Worldwide” (2009)
    • Discussed Seoul restaurants on this internationally renowned travel radio show
  • DJ–WEGL-FM (1996-1997)
    • DJ’ed regular rotation and the weekly 3-hour classical music program
    • Created amusing drops to add between songs and to be played at the top of the hour
    • Contributed a regular movie review
    • Worked with both analog and digital equipment–yes, I can work a turntable and splice tape.

Production

  • The Thom Hartmann Program (2003)
    • Developed show ideas, researched topics, booked guests, wrote show notes for the host
    • Notable guests: Bernie Sanders (regular guest), Janeane Garofalo, Howard Zinn, David Suzuki
"Catch the Wave" on Arirang Radio

WEB DESIGN

I am a professional web designer, making websites since 1997.

Experience Summary

ZenKimchi

Korea’s longest running food blog, created in 2004. It has won multiple awards and has been featured in international publications. It receives more viewers per month than any English language publication in Seoul and currently generates around $1,000 per month in advertising income and growing.

Korea Food Tours

We run our tours through this site. It has a completely automated tour booking and payment system.



For Korea DMC

These are in-house sites I designed as a contractor for Korea DMC (Destination Management Company). Some of them may not be functional anymore.

Journey Bug

Tour booking site. I created the logo, layout, and the ticketing system. This site also was multilingual, and I organized a team of translators.

Budongsan

Real estate. A one-stop shop for finding permanent or temporary residency. It was multilingual to make it easy for property owners to sign up and add their properties.

K-Baguni

A full-fledged shopping site. I designed the logo and layout. The site was also multilingual. Using WooCommerce, I somehow made if function correctly with the multilingual plug-in to create a functional and easy-to-use shopping website.

Nori

Events and ticketing. This was a mobile-friendly site for finding and booking events in Korea.

Korea Sky Tours

“We need this site in one month.” That was what the client/boss told me. This is a site for booking helicopter tours in Seoul. It got completed before the deadline.

K-Stays

Hotel and B&B booking. Multilingual. Fully functional map with pictures of the properties.

Spain DMC

Destination management company site for Korean tourists in Spain.



Kimchi Hangover

Designed the logo and layout of the site for power blogger Sue Ahn.

Wine Korea

Designed a multilingual site for wine columnist Joshua Hall.

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WRITING

Professional writing pieces

Experience Summary

Editor

  • Dining Editor–Groove Magazine (2015)
    • Redesigned the look of the dining section to be more edgy, closer to David Chang’s Lucky Peach with photography inspired by Marcus Nilsson
    • Assigned articles
    • Set up editorial system
    • Wrote articles
    • Photography
    • Proofread articles
    • Hired & fired staff
  • Curator-in-chef–OhmyNews International (2010-2012)
    • Organized curators for the English version of Korea’s first citizen news site
    • Proofread articles
    • Set up editorial system
    • Improved website
  • Dining Editor–10 Magazine (2009-2012)
    • Organized writers and assigned articles
    • Set up editorial system
    • Proofread articles
    • Wrote articles
    • Photography

Writer

  • Restaurant and food writer–Groove Magazine (2015)
  • Korean food writer–Seoul Magazine (2009-2011, 2014-2015)
  • Opinion ColumnistJoongAng Ilbo (2013-2014)
    • Wrote a monthly column for the Korean and English editions of the newspaper on promoting Korean food overseas
  • Co-author, Promoting Korean Food–Issue Publishing (2012, unpublished)
    • Wrote a book on promoting Korean food overseas. The book was to be translated into Korean, but the publisher went out of business before the book was released.
  • Food and restaurant writer–Walkerhill Magazine (2011-2012)
  • Restaurant reviewer–10 Magazine (2009-2011)
  • Columnist–Korea.kr (2009-2011)
    • Wrote a monthly column on promoting Korean food
  • Food columnist–Korea Herald (2008-2010)
  • Restaurant reviewer–Seoul Scene (2007)

Contributor

I have contributed articles to the following publications:

  • Wall Street Journal Asia
  • Plate
  • JoongAng Daily
  • Korea Times
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PRESS

Printed articles where I’m interviewed or featured

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Speaking

Speaking engagements

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Events

Projects we have organized

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VIDEO PRODUCTION

Videos I have created

LOGO DESIGNS

Hey, I design logos for projects I work on. It’s fun.